Meteor, Three Mobile, Vodafone and O2 through the Irish Cellular Industry Association (ICIA), have joined forces to help millions of people in East Africa by facilitating text donations.

By texting 'HELP' to 57500, you can aid the drought response. Texts cost €5, of which €4.13 goes directly to charity. The mobile operators' costs related to the provision of this text appeal have been waived.

The worst drought in 60 years - combined with dramatic spikes in food prices - has triggered this catastrophic food crisis, leaving approximately 12 million people in need of immediate assistance.

All funds received will be divided equally between Concern Worldwide, Oxfam Ireland and Trócaire and will go a long way to providing food, water, shelter and medical supplies to millions of people in Kenya, Somalia and Ethiopia.